David Kravetz


Fairytale Brownies

David Kravetz is the co-founder of Fairytale Brownies, a gourmet food catalog that started with a $14,000 investment and has grown to sales of over $11 million. He has run the company’s operations since its inception 22 years ago, gaining first-hand knowledge of the challenges facing a growing catalog business. After receiving an engineering degree from Stanford University, he designed consumer packaging at Procter & Gamble. He holds two U.S. patents and is interested in the design and ergonomics of everyday products. In 1992, he and a childhood friend started Fairytale Brownies with a family recipe.