Gain actionable insights from industry experts on ways to optimize your DTC ecommerce and omnichannel operations


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Wednesday | April 4

10:30 AM – 11:20 AM
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Sprint to the Last Mile: Optimizing the Costliest Leg of Fulfillment | Lab 3

It’s no secret that the last mile of fulfillment – from the final node to the doorstep – is the most costly. Retailers, ecommerce companies, carriers and service providers have all been wrestling with this conundrum, seeking creative solutions to a vexing, expensive problem. Various consolidation approaches offer promise, including parcel lockers and store or curbside pickup services. While convenient for some, not everyone is interested in making a special trip to collect their purchase.

What is the latest thinking on conquering the last mile of ecommerce? What solutions are being put into play and what kind of benefits do they deliver? How is technology being leveraged to optimize routing? How about crowdsourcing and ridesharing solutions? We’ll take a deep dive into the players and systems, what’s working and what’s next.

This session will cover:
• Owning the “moment that matters”: delivery in hand
• Ways to shorten the last mile
• Driving optimization, finding efficiencies
• The latest solutions and what’s coming next

  • Jamie Briggs, Director, Ecommerce Business Development and Emerging Markets, Canada Post
  • Tamir Gotfried, General Manager, Americas, Bringg
  • Joe Bobko, Vice President, Transportation,
  • Brett Briley, Senior Manager of Customer Experience-Logistics, American Eagle Outfitters
11:30 AM – 12:20 PM
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Speed Order, Aisle 5: The Land Rush in Same-Day Grocery Delivery | Lab 3

It was already happening before Amazon’s shockwave-producing acquisition of Whole Foods, but the push to same-day delivery of online grocery orders – perishable and non-perishable – gained considerable steam from the deal. Now traditional chains like Kroger, Costco and Albertson’s, giants like Target, Amazon and Walmart and specialty providers including Blue Apron and Plated are angling to gain share of a market expected to reach $100 billion by 2025, according to the Food Marketing Institute (FMI).

And of course service providers are scrambling to accommodate the grocery land rush, from Instacart, Peapod and Shipt to logistics and fulfillment firms. This panel discussion will cover the latest trends, projections and opportunities available in this fast-growing space.

This session will cover:
• An overview of the online grocery delivery market
• Solutions and services being brought to bear
• Customer expectations and how they’re being met
• Where the sector is headed

  • Mark Baum, Chief Collaboration Officer, Food Marketing Institute
2:30 PM – 3:20 PM
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Supply Chain Intelligence: Taking Action on Your Data | Lab 3

So you have an audit platform and you monitor carrier performance. You track dozens of data points and you file for refunds from the carriers. Is this all that matters to you?

Audit platforms should not simply be “auditing” the carriers in hopes of reaping a 1%-2% reward that you end up splitting with your audit provider. It’s about constructing the right KPI picture for your supply chain and taking decisive action as warranted by your data, your shipping trends and industry changes. In this session, two supply chain experts on the shipper and provider side will discuss how to leverage business intelligence to optimize complex supply chains.

This session will cover:
• What goes into comprehensive KPI construction
• Which KPIs matter most to your supply chain
• Analyzing the bottom-line and customer experience impact of action/inaction
• Leveraging your data to build a compelling business case for carrier procurement
3:30 PM – 4:20 PM
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Mastering Small Parcel Contract Negotiations: Insider's Playbook for Best-in-Class Pricing Agreements | Lab 3

If you are involved the procurement of pricing for vendors like FedEx and UPS, make sure you attend this interactive presentation for a crash course on the tips, tricks and tactics of professional parcel negotiators. Parcel contracts are highly negotiable, but pricing is complex and conditional, and most businesses lack benchmarking and other comparative information. As a result, 9 out 10 businesses are overspending for these services!

Led by a leading professional consultant with decades of experience negotiating parcel contracts on both sides of the table, this session will provide invaluable information to help you reduce overall shipping costs by as much as 30%.

This session will cover:
• How to avoid the most common negotiating mistakes
• Negotiating the best upfront discounts, contracts and services
• The use of statistical benchmarking data to compare pricing to peers
• Analyzing parcel data for reporting and auditing to lower shipping costs, improve productivity and enhance carrier communication
• Create and utilize leverage to improve your position during contract negotiations

4:30 PM – 5:20 PM
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Getting Out from Under All Those Ecommerce Returns | Lab 3

Once a supply chain afterthought, reverse logistics has become a big deal as ecommerce sellers search for ways to tackle return rates that can easily top 30% in some categories, compared to about 9% across all of retail. Given this reality they’re looking for ways to process boomerang items quickly and cost effectively, be it back to stock, reconditioning or liquidation – or in some cases, no return at all.

To address this increasing challenge, steps can be taken on the front end to reduce the flow and on the back end to gain efficiency and lower costs. This panel of experts will talk about the latest trends in reverse logistics, creative solutions being brought to bear and how technology is being leveraged to handle the flow of returned goods.

This session will cover:
• Pre-purchase steps, including returns policy and customer communication
• Post-purchase and reverse logistics
• Ways to create a “circular supply chain”
• Using financial analysis to determine disposition
• New tools and techniques for handling returns

  • Brent Bachochin, Vice President, Distribution Operations, Cornerstone Brands
  • Robert Iaria, General Manager, Reverse Logistics, C.H. Robinson Worldwide
  • John Komaromy, Director of Reverse Logistics, Sears Holdings Corporation

Thursday | April 5

9:00 AM – 9:50 AM
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Smart Packaging Options to Stay Ahead of Rising Parcel Shipping Costs | Lab 3

Shipping costs are by far your largest fulfillment-related expense. Most companies focus their cost-reduction efforts on optimizing freight strategies when in fact product packaging may hold the most promise for cutting freight expenses and boosting profits.

In this session packaging experts will identify common mistakes made by small-parcel shippers and review a range of packaging options. We will also outline a real-world packaging optimization project for a large B2C shipper that involved automation and packaging changes to improve product presentation and drastically reduce costs.

This session will cover:
• How to identifying common packaging mistakes
• Understanding how packaging mistakes/oversights drive up shipping costs
• Packaging optimization methods that can reduce costs and improve presentation
• A case study of a company that used packaging to drive down costs

10:00 AM – 10:50 AM
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Evolution at Home, Revolution Abroad: Strategies to Leverage Domestic Operations into Cross-Border Success | Lab 3

While the NRF is projecting overall domestic retail growth at about 4% for 2018, cross-border sales are expected to see double-digit growth for years to come. Ninety-three percent of retailers are therefore either actively pursuing other markets or will be soon. But are they building on a solid foundation of domestic logistics and shipping efficiency?

Retailers have invested heavily in ERP, POS, OMS and WMS, while not focusing equal attention on fulfillment, shipping and returns. Meanwhile consumers covet choices like real-time, optimized shipping rates, free(er) delivery options at checkout and simple, efficient returns. Something is missing as 47% of them say these factors all lead to a negative ecommerce experience – putting loyalty and conversion at risk.

In this session, Michael Griffiths, Vice President of Marketing and Communications, Retail and Commerce Services for Pitney Bowes, will unpack how a greater strategic focus after the customer clicks “buy” (the evolution at home) can be a natural springboard to success with fast-growing cross-border opportunities (the revolution abroad).

This session will cover:
• The latest consumer data on challenges and opportunities here and abroad
• How to take shipping from an afterthought to a revenue and margin opportunity
• How getting the post-purchase experience right drives overall customer satisfaction
• How technology plays a key role in enabling both domestic and cross-border success
  • Michael Griffiths, Vice President, Marketing and Communications, Retail and Commerce Services, Pitney Bowes
11:40 AM – 12:30 PM
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Cross-Border Ecommerce: The World is Your Market | Lab 3

Ecommerce is forecast to make up 15.5% of total worldwide retail sales by 2021, and cross-border ecommerce is growing just as fast or even faster. Retailers who are cross-border enabled have the opportunity to capitalize on international sales and sell their products to millions of new customers, but it’s no easy feat.

Shippers just getting into cross-border – and even those who have been at it awhile – are constantly running into issues related to time of delivery and cost, effecting both the customer experience and their bottom line. We will discuss both the challenges and solutions, equipping merchants to take advantage of the rapid growth in cross-border ecommerce.

This session will cover:
• The numbers behind cross-border shipping growth
• The top international shipping headaches, and their relief
• Examining your current international processes
• Steps involved in exploring and jumping into cross-border
• Streamlining the cross-border shipping process

  • Todd Hext, Senior Business Manager, ProShip
  • Steve Congro, Director of Omnichannel Fulfillment Technology, Saddle Creek Logistics Services
12:40 PM – 1:30 PM
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Getting Out Late-Day Orders: Hitting Cutoffs, Balancing Cost and Service Level | Lab 3

Knowing your service-level commitments, and the growing expectation of two-day delivery, fulfilling late-day orders can prove tricky. With carrier cutoffs set in stone, you have to work against those times to get orders onto the last truck. But you’re also trying to be as cost-effective as possible, which means relegating some of the late-day orders for earlier pickup at a cheaper rate. That means the game of “beat the clock” has been elevated – and this challenge only grows trickier on Fridays, as pickup schedules shift over the weekend.

How do you balance the competing demands of cost and service level on your late-day orders? What about labor management and allocation needed to push them out the door in time? This session will address all the ins and outs of late-day fulfillment, including real-world examples and creative approaches.

This session will cover:
• The various challenges of fulfilling late-day orders
• The cost vs. service level balancing act
• Approaches to labor and resource allocation
• Real-world scenarios and how they were addressed


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