Matthew Graham

VP, Supply Chain

Matthew Graham is responsible for strategy and execution of transportation, delivery, inventory management, forecasting, network management, systems, and analytics at He is focused on improving the customer experience and lowering cost while supporting the company’s enormous growth. Previously Matthew spent 12 years at The Home Depot, leading teams of increasing size and complexity including building out the supply chain analytics organization and leading inventory planning and replenishment for hardlines. His team delivered best in company history in-stocks, managing $6B+ of inventory to support $25B+ of sales, and developed Home Depot’s supply chain synchronization initiative, resulting in hundreds of millions in savings and improved network speed and in-stock.

Caroline Tuan

Chief Operations Officer & Branding Steward

Caroline Tuan is COO of Balsam Brands and oversees the Operations, Technology, and Creative teams. At Balsam Brands since 2007, she has led innovative and sometimes scrappy initiatives to support its steady growth from a $3MM company to a $180MM+ one in 2019. Working with others to create simple solutions to complex problems keeps her engaged in her role. 

Prior to Balsam Brands, Caroline worked in strategic planning, marketing, and consulting for various companies and non-profit organizations.

Balsam Brands is a multi-brand eCommerce retailer. Its flagship brand, Balsam Hill is known for its highly realistic artificial Christmas trees and not surprisingly, is incredibly seasonal.

Dan Doll

Co-Founder, Chief Operations Officer

Dan Doll is the Co-Founder and COO of Soapbox Soaps. He is an American University alumnus who graduated in 2010 with a double major in business administration and communications, legal institutions, economics, and government (CLEG). After graduating he worked for Fortune 500 company IBM as well as LivingSocial before devoting his fulltime career to Soapbox.


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